Agritechnica Hannover and how to Stand Out in a Global Event?Agritechnica is a leading international exhibition for agricultural machinery and equipment, which takes place every two years in Hanover. It has its roots in the DLG Exhibition, which was held first in 1887 and became in 1985 a separate show, which was first held in Frankfurt and switched in 1995 to Hanover at the world’s largest exhibition center. Agritechnica is the most important agricultural technology exhibitions worldwide.
Successful Tips for your next exhibition, ways to make an event successful (Effective ideas for a successful exhibition booth)
Participating at an international exhibition is a potent way to develop your export business. While a trade show helps you in increasing your brand awareness, additionally it is a great way to network and see what is going on in your industry.
Try some of these exhibition design tips that are proven to work great in the past.
Tie up every part together. Make sure that your exhibition stand has an overall theme that represents your company. From furniture to your graphics your catalogues and stand design, everything should look integral and according to your corporate identity. (Creative design solutions for Exhibition Booths)
All begins with a brilliant presentation methodology.
Beautiful and effective bespoke exhibition stands that generates profits is the result of a professional approach. Professional design integrates consistency, contrast, symmetry, balance of proportions, thereby transmitting, credibility and worldwide recognition.Exhibition Booth Design builds participation in important issues.
Exhibition stand design is part of the overall marketing strategy. In today’s highly competitive marketplace, to stay in front, exhibitors need to distinguish themselves and in fact separate out from the rest, with a clear, distinct, and desirable image that matters. Exhibition stands can deliver a particular desired experience, content, images, and feelings that enhance a connection between company and customer, creating value for the target clients a competitive advantage, aggregating an emotional choice. (Tips on Engaging Exhibition Booths)
Where capital goods are concerned theargument typicallyy heard that exhibitions Booth Design build are irrelevant or are now only of minor importance for business and are only useful for supporting sales.
This should not lead to a company defining communications as its only objective. There is a substantial difference between an initial visit to a customer by a sales representative, which does not normally lead toan instant deal, and a trade fair. Trade fairs and exhibitions fulfil all
different types of functions, allowing companies to achieve a wide range of aims. So far as communications are concerned, even if the primary objective is to pave the way for a sales deal a company can still test its product and the market and conduct PR work and position itself on the market.
Other options are to observe one’s competitors and meet customers in order to research the market. A company presenting new products can use its attendance at a trade fair for its general sales efforts and self-promotion.The options are wide-ranging. Hardly any other instrument offers such opportunities for making personal contact with a great number of interested visitors.
Creating a customized exhibition stand
Developing a personalized exhibition stand design is among the keys that will allow a company to open up doors to achieving business success. A custom made design can create the desired picture the impression and the image and execute a practical and advantageous way in which assures businesses of immense benefits and numerous advantages.
Anremarkable custom exhibition stand design will not only catch the attention of the customers, but more importantly, set up a remark about your company in the minds of your clients. Secondly, it is a brilliant idea to create a custom exhibition stand design if it’s done right, because it allows you to prove that your business has integrity and importance, and is not something to be disparaged in the industry to which it belongs (How to establish an exceptional exhibition booth design)
Custom-made exhibitionstands with a winning, industry related look as well as superior appearance are the key for exhibition Booth Design success.
Personal trade show booths can elevate dramatically the company’s publicity, making a more remarkable presentation.
Franc Stera isExecutive Marketing strategist at Marketing/Most forwarded thinking by Activteam. Assisting , exhibitors to reach there marketing objectives.
